Posts Tagged ‘Social Media’

Internet Marketing & Social Media for Irrigation Contractors Presentation

by Tom Barrett

Internet Marketing is Just Plain Confusing!

On June 12, 2013, I had fun presenting “Internet Marketing & Social Media for Irrigation Contractors” at webinar hosted by the Ohio Irrigation Association.  Here are my thoughts and comments.

Why a Website?
Why Not a Camel?
I’d Walk a Mile for a Camel”

– Groucho Marx

Most irrigation contractors are as confused about website, internet marketing, and social media as Groucho was about Camels. There is an overload of  information available about the which social media channel to use and how to use it.

And a lot of doesn’t work for irrigation contractors.

In this presentation Tom Barrett cleared up a lot of the myths about internet marketing, websites, social media, and email.


This is excellent information. Just what I am looking for to help my customers.”

– John McKay, Rain Bird

This really cleared up a lot of my confusion. I like seeing the great results we received from our (Ohio Irrigation Association) test of Facebook Advertising.”

– J.C. Wheaton, Centerville Landscaping and Irrigation

Key Points on Internet Marketing

  • Why you, as an irrigation contractor, need a website.
  • You can not judge the effectiveness of a website by its appearance.
  • What you pay for a website varies dramatically and is not always a reflection of its effectiveness in bringing in new business.
  • The audience for your website is both the consumer and the search engines. Here a small change in wording can have a huge impact on being found by an internet search.
  • How social media, and Facebook in particular, can amplify your marketing.
  • Internet marketing is less expensive but more time consuming than conventional marketing.
  • Email converts consumers from looking to buying your product and services.

Here is a copy of the presentation. Feel free to share it with others…

Brave New World: Trends & Opportunities in the Emerging Green Environment


Recently, I spoke to the Independent Turf and Ornamental Distributors Association in Nashville, Tennessee

I created two presentations for this group of landscape industry professionals.


Brave New World: Trends & Opportunities in the Emerging Green Environment(ITODA)


Over the last two and half years we have experienced some of the greatest changes in the history of this country. The economy is only part of it. Every organization has the power and the talent when unleashed will create dramatic change. Here are the key points:
  • Excess Capacity: Competition is increasing and margins are shrinking
  • The Impact of Local Businesses on the Economy
  • The EPA: Friend or Foe
  • The Impact of Downsizing on Employee Engagement
  • The Dramatically Increasing Presence of Women in Work
  • Transforming Your Business by Creating Value

View more presentations from Tom Barrett.
The current state and trends of the Landscape, golf Course, and Sports Turf Industry. How we stand out, where we rank, and how we are heard. You will be challenged in this provocative and sometimes controversial presentation to do things differently.  Tom Barrett is a national speaker and author. His presentations empower people to become masters of change. Learn how to grow your business without busting the bank. Here are the key points:

  • Business is rapidly changing
  • Opportunities exist in areas unavailable five years ago
  • Customers have different needs and require a new approach
  • Companies investing in marketing are growing

View more presentations from Tom Barrett.

I feel the presentations were incredibly helpful to the folks in the audience. Based on conversations I had with audience members, some of the points they found most interesting were:

  • The dramatically changing social environment, especially women in the workforce.
  • Getting sales people to make more sales calls.
  • Emerging opportunities in green infrastructure and the role landscaping will play in remediating our environment.

I truly enjoyed speaking for an energetic and enthusiastic crowd at Independent Turf and Ornamental Distributors Association. I hope I can return soon, and I look forward to my next speaking engagement on January 12, 2012 at the Green Industry Expo in Indianapolis. I will be leading a panel of experts on landscape industry trends.