Posts Tagged ‘presentations’

by Tom Barrett

Internet Marketing is Just Plain Confusing!

On June 12, 2013, I had fun presenting “Internet Marketing & Social Media for Irrigation Contractors” at webinar hosted by the Ohio Irrigation Association.  Here are my thoughts and comments.

Why a Website?
Why Not a Camel?
I’d Walk a Mile for a Camel”

– Groucho Marx

Most irrigation contractors are as confused about website, internet marketing, and social media as Groucho was about Camels. There is an overload of  information available about the which social media channel to use and how to use it.

And a lot of doesn’t work for irrigation contractors.

In this presentation Tom Barrett cleared up a lot of the myths about internet marketing, websites, social media, and email.

Comments

This is excellent information. Just what I am looking for to help my customers.”

– John McKay, Rain Bird

This really cleared up a lot of my confusion. I like seeing the great results we received from our (Ohio Irrigation Association) test of Facebook Advertising.”

– J.C. Wheaton, Centerville Landscaping and Irrigation

Key Points on Internet Marketing

• Why you, as an irrigation contractor, need a website.

• You can not judge the effectiveness of a website by its appearance.

• What you pay for a website varies dramatically and is not always a reflection of its effectiveness in bringing in new business.

• The audience for your website is both the consumer and the search engines. Here a small change in wording can have a huge impact on being found by an internet search.

• How social media, and Facebook in particular, can amplify your marketing.

• Internet marketing is less expensive but more time consuming than conventional marketing.

• Email converts consumers from looking to buying your product and services.

Here is a copy of the presentation. Feel free to share it with others…

Chicago Center for Green Technology Presentation

Chicago, Illinois

March 1, 2012

Rainwater Harvesting and Condensate Recovery are two tools used in implementing sustainable water practices. Although not widely used in the United States, rainwater harvesting is used extensively in less developed parts of the world. Mistakenly, the primary benefit of rainwater harvesting is not the extensive water savings that can be achieved. The primary benefit from rainwater harvesting is to reduce the untreated sewer discharge into our local waterways that occurs with almost every rainfall.

In the presentation, Barrett will discuss how rainwater harvesting and condensate recovery not only reduces potable water usage but protects, restores, and mimics the natural water cycle.

Additionally, Tom will explain how rainwater harvest can help develop a natural solution for water efficiency, and relieve storm water management issues. By developing a rainwater harvesting systom or other environmentally responsible landscape solution, we can reduce the contaminants that collect in the sewer systems, and make a significant improvement for a cleaner and healthier environment.

“The American Society for Civil Engineers gave the United States’ water systems a grade of ‘D-,’ the lowest of any America infrastructure,” said Barrett. “Through increased use of rain gardens and bioswales, we can improve our water systems and create a better environment for plants, animals and people. “In his presentation, Barrett will explain just how essential some of these tools are to efficiently utilizing and managing water sources.

Here is the presentation from March 1, 2012. Below are the two movies.

Video – A 30,000 Gallon Cistern Installation in Four Minutes

It seems everyone enjoyed the presentation and comments from the participants were great! With thirty-seven participants, it is rewarding to see interest in rainwater harvesting gaining momentum.

Here are some comments:

I really enjoyed the videos, especially making the rain barrel.

– Sheri Yarbrough

I get more than enough rain to water my garden and I flush my toilet. Cisterns are awesome!  Condensation should be used.

– Monica Skyora

Austrailia is producing some good water saving solutions. I likes the video on installing barrels; drip irrigation is 90% efficient

– Donna McGuire

I am looking forward to my next presentation at the Chicago Center for Green Technology during the summer.

New Tools for Sustainable Site Development

Rain Water Harvesting and Condensate Recovery

Presentation by Tom Barrett

WHEN:

Thursday, March 1, 2012 from 6 p.m. to 8 p.m.

WHERE:

The Chicago Center for Green Technology

445 N. Sacramento Blvd
(between Chicago Ave. and Lake St.)

Chicago, Illinois

COST: FREE

AIS Continuing Eduction Units: 2

“Water, water everywhere and not a drop to drink.” wrote Samuel Taylor Coleridge in The Rime of the Ancient Mariner. In its Report Card for America’s Infrastructure, the American Society of Civil Engineers rated our nation’s wastewater, stormwater, and drinking water systems a “D” minus. This is the lowest grade in any infrastructure category. The most alarming conclusion is the next lowest grade is “F” – FAILURE. Over the last fifty years America has not invested in new practices and technologies which can enhance our infrastructure and our environment. Rainwater harvesting and condensate recovery are transformative approaches to sustainable site development.

“The over-borrowing, over-consuming, and under-innovation (is) now in the US. . .,” Antonio van Aqtmael said in an October 2007 issue of Newsweek. As engineering solutions to water management that protects, restores, and mimics the natural water cycle. Rainwater harvesting and condensate recovery incorporates both the natural environment and engineered systems to provide clean water, conserve ecosystems, and provide a wide variety of benefits for people and wildlife. Additionally, all this can be accomplished at a significantly lower cost than conventional concrete and mortar infrastructure.

Join Tom Barrett as he explains how the use of locally produced water helps develop a “natural approach” to efficient use of water and relieves stormwater management issues.

WHAT OTHER SAID ABOUT THIS PRESENTATION

“. . . best class at CCGT so far, rainwater data, new ideas, charts and stats, all the different ways I can use the rainwater for my home.”
” . . . great speaker, the positive outlook, no blame game, examples (drip system), knowledgeable, class got to participate.

Speaker’s Biography – Tom Barrett

Tom Barrett is an accomplished corporate growth and change agent with over thirty years of industry experience. Tom’s leadership experience, holding executive level positions, drives corporate revenue growth through change and innovation for business start-ups, corporate expansions, and divisional turnarounds.

Tom Barrett has been delivering energetic, dynamic presentations and training for over twenty years. These presentations empower people to become masters of change rather than victims of circumstance by developing tools for transformational thinking.

“Tom’s been a leader with smart water technologies, green roofs, rainwater harvesting and other emerging technologies well before they became buzzwords at water conferences. It’s impressive to work with Tom because he knows his stuff from the ground up.”

– Jeff Carowitz, Strategic Force Marketing

Event Registration

Name*

Company

Email*

Phone

Address

Number of tickets needed*

12345

How did you hear about this event?

Friend or colleague Search Engine Advertisement Other: Other Value

April 23, 2011 (Brownburg, Indiana)

Frazee Gardens hosted a special presentation on the need for rain gardens in our community. Kathy Dillon, Wastewater Superintendent for the Town of Brownsburg gave an update on the the City’s stormwater plans.

Below are the three presentations.

Cleaning up the Dirty Truth about Water

Tom Barrett of Green Water Infrastructure began by sharing with you the dirty facts about what happens to surrounding Indianapolis waterways almost every time it rains. After you understand the limitations we are faced with relying on our current storm drain system, you will begin to see why rain gardens are such a vital necessity in our urban landscape.

Here is a copy of Tom’s Presentation on Stormwater and Rain Gardens:

Native Plants for Rain Gardens

Ronda Fischer of Fischer Design, LLC will followed with a discussion about the benefits of using native plants in rain gardens. Native plants are already adapted to Indiana’s extremes in temperature and precipitation requiring less maintenance. They also improve infiltration, drainage and water retention while providing important wildlife habitat.

Here is a copy of Ronda’s Presentation on Native Plants for use in Rain Gardens:

Constructing Rain Gardens

Frazee Gardens installed a rain garden on site for homeowners to view as well as native plants that work best in rain gardens for our area.

Here is a copy of the Frazee Gardens’ Presentation on Constructing their Rain Garden:

Green Infrastructure: Creating Sustainable Sites & Livable Communities

Tom’s next presentation, entitled “Green Infrastructure: Creating Sustainable Sites & Livable Communities” is May 12th at the Chicago Center for Green Technology. There is no charge for this presention. You can Click Here to Register.

Tom Barrett, owner of Westfield, Indiana-based Green Water Infrastructure, will present “Constructing Rain Gardens and Bioswales: New Tools for Sustainable Site Development” at the Chicago Center for Green Technology on March 31 from 6:00-8:00 p.m.

In the presentation, Barrett will discuss how rain gardens and bioswales protects, restores, and mimics the natural water cycle, and how they can help develop a natural approach to water efficiency, and relieve storm water management issues.

“The American Society for Civil Engineers gave the United States’ water systems a grade of

‘D-,’ the lowest of any America infrastructure,” said Barrett. “Through increased use of rain gardens and bioswales, we can improve our water systems and create a better environment for plants, animals and people.”

This program is presented free of charge as part of the Chicago Center for Green Technology’s Green Tech U program. Registration is required by calling 312-746-9642 or by emailing your requested class and contact information to greentech@cityofchicago.org with “Green Tech U” in the subject line.

About Tom Barrett:

Tom Barrett is an accomplished corporate growth and change agent with over thirty years of landscape industry experience.   Tom’s leadership experience, holding executive level positions, drives corporate revenue growth through change and innovation for business start-ups, corporate expansions, and divisional turnarounds.

Tom Barrett has been delivering energetic, dynamic presentations and training for over twenty years.  These presentations empower people to become masters of change rather than victims of circumstance by developing tools for transformational thinking.  For more information, please visit www.thinkgwi.com

About Green Water Infrastructure:

Green Water Infrastructure is a consulting company that integrates water resources for sustainable site development. Their goal is to utilize one hundred percent of the on-site water resources at a site. Green Water saves communities money by combining green infrastructure with gray infrastructure and new technology with existing technology to create sustainable growth — environmentally and socially. For more information, please visit www.thinkgwi.com.

About the Chicago Center for Green Technology: The Chicago Center for Green Technology is the first rehabilitated municipal building in the nation to receive the Leadership in Energy and Environmental Design ™ (LEED) Platinum rating by the U.S. Green Building Council. Mayor Richard M. Daley dedicated the building in 2002 and it has since become a national model for sustainable design and technology. The Center serves as the most comprehensive green design and educational resource in the Midwest.

February 23, 2011

Chicago, Illinois

I presented my talk, “Permeable Paving: A Transformative Approach to Sustainable Development” at the Chicago Center for Green Technology as part of their Green Tech U educational series.

We had a great turnout and a lot of great questions from the audience. The most enjoyable part for me was the diversity of the audience. We had seasoned stormwater professionals to homeowners.

I am look forward to my next speaking engagement at The Chicago Center for Green Technology on March 31, 2011 from 6 p.m. to 8 p.m. when I will speak about “Rain Gardens and Bioswales.”

Here is a copy of the presentation:

Plainfield, Indiana

February 16, 2011