Green Water Infrastructure

 

Recently, I spoke to the Independent Turf and Ornamental Distributors Association in Nashville, Tennessee

I created two presentations for this group of landscape industry professionals.

 

Brave New World: Trends & Opportunities in the Emerging Green Environment(ITODA)

 

The current state and trends of the Landscape, golf Course, and Sports Turf Industry. How we stand out, where we rank, and how we are heard. You will be challenged in this provocative and sometimes controversial presentation to do things differently.  Tom Barrett is a national speaker and author. His presentations empower people to become masters of change. Learn how to grow your business without busting the bank. Here are the key points:

• Business is rapidly changing

• Opportunities exist in areas unavailable five years ago

• Customers have different needs and require a new approach

• Companies investing in marketing are growing

I feel the presentations were incredibly helpful to the folks in the audience. Based on conversations I had with audience members, some of the points they found most interesting were:

• The dramatically changing social environment, especially women in the workforce.
• Getting sales people to make more sales calls.
• Emerging opportunities in green infrastructure and the role landscaping will play in remediating our environment.

I truly enjoyed speaking for an energetic and enthusiastic crowd at Independent Turf and Ornamental Distributors Association. I hope I can return soon, and I look forward to my next speaking engagement on January 12, 2012 at the Green Industry Expo in Indianapolis. I will be leading a panel of experts on landscape industry trends.