Posts Tagged ‘Business Growth’
Brave New World: Trends & Opportunities in the Emerging Green Environment
Recently, I spoke to the Independent Turf and Ornamental Distributors Association in Nashville, Tennessee
I created two presentations for this group of landscape industry professionals.
Brave New World: Trends & Opportunities in the Emerging Green Environment(ITODA)
- Excess Capacity: Competition is increasing and margins are shrinking
- The Impact of Local Businesses on the Economy
- The EPA: Friend or Foe
- The Impact of Downsizing on Employee Engagement
- The Dramatically Increasing Presence of Women in Work
- Transforming Your Business by Creating Value
- Business is rapidly changing
- Opportunities exist in areas unavailable five years ago
- Customers have different needs and require a new approach
- Companies investing in marketing are growing
I feel the presentations were incredibly helpful to the folks in the audience. Based on conversations I had with audience members, some of the points they found most interesting were:
- The dramatically changing social environment, especially women in the workforce.
- Getting sales people to make more sales calls.
- Emerging opportunities in green infrastructure and the role landscaping will play in remediating our environment.
I truly enjoyed speaking for an energetic and enthusiastic crowd at Independent Turf and Ornamental Distributors Association. I hope I can return soon, and I look forward to my next speaking engagement on January 12, 2012 at the Green Industry Expo in Indianapolis. I will be leading a panel of experts on landscape industry trends.