Power Water Nexus – Fueling America’s Drought
An excellent article, one of a series, that illustrates the water shortage and the problem with America’s drought.
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Stormwater Management– Have a Plan
A Watershed Approach to Green Infrastructure
Flooded city street
By Tom Barrett
“Water, water everywhere, nor any drop to drink!” Do you remember this from The Rime of the Ancient Mariner, a poem by Samuel Taylor Coleridge? In the story, the Mariner is lost at sea with a dead albatross around his neck, and although surrounded by water, he is dying of thirst because the ocean water is undrinkable. At the end of the story, the Mariner awakes the next morning “a sadder and a wiser man.”
Today in America we face a similar situation. There are over 42,000 impaired waterways in the United States. An ‘impaired waterway’ is a lake, river, stream or estuary that is too polluted to meet water quality standards. An ‘impaired waterway’ is the nice way of saying the water is dangerous to wildlife and human health. The U.S. Environmental Protection Agency (EPA) estimates that as much as 40% of our nation’s lakes, rivers, and streams are not safe for swimming, fishing, or drinking. Incredibly in some states, over 80% of the waterways are not safe for these activities.
Impaired Waters Listed By State
Total: 42,643 impaired waters
(Source: US EPA – – Watershed Assessment, Tracking & Environmental Result)
Over the last forty-five years we have come a long way in improving water quality. In the 1960’s Johnny Carson joked that he took a walk on the Hudson River. The Hudson River was so polluted you could almost walk on it. In 1968 the Cuyahoga River in Northeast Ohio caught fire for the last time. Since 1868, the Cuyahoga River, made famous by being the “river that caught fire,” actually caught fire 13 times. These two impaired waterways helped propel the environmental movement. In 1972, the Clean Water Act was passed into law and the task of cleaning up our polluted waterways began. The purpose of the Clean Water Act is to restore and maintain the quality of our nation’s waters by preventing point and nonpoint source pollution. Overall, we have done a great job of fixing point source pollution, or single identifiable source, problems.
Nonpoint Source Pollution
Toxic algae bloom from stormwater runoff
If this is the case, why are over 40% of our lakes, rivers, and streams still unsafe for swimming, fishing, or drinking? The main culprit is nonpoint source pollution. Nonpoint source pollution is the greatest threat to water quality in our nation, i.e. stormwater. When it rains, the stormwater is rapidly collected, piped, and swiftly dumped into the closest waterway. Stormwater, as it travels across the surface of the land, carries with it all the pollutants from the landscape. In agricultural landscapes, excess nitrogen, phosphorus, and pesticides are concentrated in the nearest body of water.
In urban areas, in addition to lawn chemicals, all the oils, grease, salts, and heavy metals from our roadways are deposited in our local waterways. In many urban areas, our stormwater systems are combined with our sewerage systems. When a stormwater surge occurs, the sewage system is not large enough to handle the volume of water from the rainfall. Rainwater mixed with sewer water overflows, untreated, into the nearest local waterway. In many cites, a sewage overflow may occur with as little as one-fourth inch of rain. Take for example Indianapolis, Indiana, where the city experiences 50 to 60 overflow events every year.
In the past, civil engineers would say, “The solution to pollution is dilution.” This meaning, if you had enough clean water running through the system, a little bit of pollution would not be noticeable. There is a lot of evidence that this assumption is grossly inaccurate.
We have reached our limit in diluting the pollution we create by dumping our wastewater into our local waterways. Today, the “dead zone” in the Gulf of Mexico is the size of Connecticut. The dead zone is an area in the Gulf of Mexico almost completely devoid of any life because of a lack of oxygen in the water. The dead zone is a direct result of fertilizer runoff from the rivers and streams upstream from the Gulf. The excessive fertilizer runoff results in algae blooms. When the algae die, the process of decomposition consumes oxygen, creating the oxygen depleted “dead zone” in the Gulf of Mexico. With advancements in green infrastructure, we have an opportunity to clean up our waterways and enhance our environment.
The U.S. Environmental Protection Agency (EPA) has developed extensive research demonstrating that green or more natural solutions to stormwater runoff are less expensive than conventional grey stormwater solutions. Additionally, green stormwater solutions create an array of broader benefits for local economies and the environment. From an environmental standpoint, instead of trying to minimize the impact we have on the environment we can actually enhance our environment through the utilization of living plants when creating green infrastructure. We have an opportunity to make our environment better for our children and their children.
Green infrastructure is a natural approach to stormwater mitigation that brings nature back into the fold. Before urban and agricultural development, in a deciduous hardwood forest or native prairie, less than 1% of rainfall ran off the surface of the land into the local streams. In the natural hydrologic cycle, the continuous movement of water above and below the earth’s surface, 10% to 40% of rainfall would go into the ground and recharge our aquifers, 40% to 50% went back into our atmosphere as evapotranspiration, and 20% to 30% would go into an interflow layer of soil. The interflow layer of the soil, when undisturbed by human development, contains organic matter, microbes, and plant roots that would extend downward twelve to thirty feet or more. The plant roots and organic matter helped to maintain the porosity and permeability of the soil. This is the primary reason only 1% of rain would run off the surface of the native landscape directly into the nearest body of water. This interflow layer or topsoil layer of a native landscape acts like an old-fashioned wastewater treatment plant or a biologically balanced aquarium. As the stormwater drains into the interflow layer, the microbes in the soil clean the water of harmful pollutants. Eventually the interflow water travels downstream into the nearest waterway. The stormwater enters the local waterway cleanly and slowly.
Stream Bank Erosion
Non-point source pollution from agricultural runoff.
Another problem with our current grey infrastructure approach to stormwater management is stream bank erosion. To prevent flooding, we rapidly collect rainwater, pipe it, and deposit it in the nearest body of water. The rapid collection of stormwater increases the velocity and volume of water in our local waterways.
The excessive flow of stormwater into our streams scours the stream banks increasing stream bank erosion. Stream bank erosion increases the sediment that streams carry, resulting in the loss of fertile bottomland, and a decrease in habitat for species on land and in the stream.
If you find yourself in a forest during a rain, you will notice immediately that you hardly get wet. The leaves of the trees slow the rain falling from the sky, slowly dropping the water onto the floor of the forest. When you walk through a native forest, you will also notice the forest floor feels spongy and soft. In an undisturbed native forest or prairie, the plant roots and soil organic matter maintain a soil structure that is loose, friable, and capable of absorbing a lot of rainwater. In contrast, today our urban landscapes runoff over 90% of the rainwater that falls from the sky; suburban landscapes rainfall runoff is over 60%; and even agricultural areas will runoff over 40% of the rainfall.
Over the last twenty years our impermeable surface area has increased by over 40%, mainly because of parking regulations and wider streets. Current site development techniques strip off almost all the topsoil and heavy construction equipment compacts the remaining subsoil to over 90%. When soils are compacted by mechanical forces the soil structured is destroyed. The result is reduced soil porosity that limits water infiltration. A soil that is 90% compacted has the consistency, density, and firmness of a gravel road.
These practices highly reduce rainwater absorption rates, even within intensively landscaped areas. With one-inch of rainfall, a 2,500 square foot roof will generate 1,500 gallons of water. On a one-quarter acre residential property, a one-inch rainfall will deliver almost 7,000 gallons of water. A city block of five acres will experience 135,000 gallons of water, or the equivalent of more than five average-sized swimming pools.
When you consider a watershed, the volume of water from a one-inch rainfall can easily exceed several million gallons of water. Unlike today, in the past most of this rainwater stayed on-site, with very little runoff into the local streams and waterways. As you start to understand the volume of water from stormwater and the impairments that have occurred due to our current land use practices, it becomes clear why the EPA has designated stormwater as the largest source of water pollution in America. In the recently released five-year strategic plan, the EPA designates protecting America’s water as second in priority, only surpassed by addressing climate change and improving air quality.
Greening Our Grey Infrastructure
A bioswale creates a more natural approach to stormwater mitigation.
So where does green infrastructure fit in? The three primary concepts in developing a green infrastructure approach to stormwater are:
- Capture rainwater as close to the source as possible;
- Slow down rainwater flow rate; and
- Filter rainwater through absorption. In natural forest and native prairie areas rain is soaked into the land, filtered through the soil, and applied back into the landscape.
There are many tools used in developing green infrastructure. Rain gardens, bioswales, and infiltration planters use plant material to retain and filter rainwater. Permeable paving materials help to reduce the volume and velocity of stormwater while filtering out heavy metals, grease, and oils. Reconstructed wetlands, like naturally occurring wetlands, act like kidneys of the ecosystem. And planting trees and native grasses along stream banks can be more effective and less expensive than conventional stream armoring techniques of rock riprap and gabion cages.
Green infrastructure works best when it is combined with a comprehensive stormwater management plan based upon the existing watershed. Combining green infrastructure with existing grey infrastructure is the most cost effective solution to solving our nonpoint source pollution problems. American Rivers published a study three years ago, entitled The Value of Green Infrastructure, that found green infrastructure, when properly deployed, created more jobs for the longest period and for the least amount of money. Public education is crucial to the successful development and implementation of a comprehensive green infrastructure plan.
Rain garden under construction
Some of the best success stories come out of Portland, Seattle, Chicago, and Philadelphia where communities are working together taking a neighborhood approach to stormwater mitigation. The conventional approach to stormwater issues is to fix the problem where the problem occurs, at the point of convergence. We do not pay attention to the source of the problem, usually further upstream. We install a storm drain and connect it to the nearest stormwater or sewage pipe. After fifty years of taking this approach we find ourselves constructing sewage treatment systems and conveyance systems five times larger than needed so the current system can handle the stormwater with our antiqued sewerage treatment plants. Handling stormwater like sewer water is not only wasteful but it is extremely expensive.
If we take a watershed approach utilizing the tools of green infrastructure, stormwater is treated as close to the source as possible. The root problem is addressed on-site without expensive conveyance systems and oversized sewage treatment facilities. Handling stormwater as close to the source as possible requires a green infrastructure design solution as far upstream in the watershed as possible. If done correctly, this method has proven to be the most effective and usually least expensive means of mitigating stormwater.
Green Infrastructure in Practice
Stormwater flow map
In a 50-year-old condominium complex, built next to a major creek, a huge stormwater issue was created that eroded the stream banks and threatened the structural foundation of several condominium units. Several years ago, an expensive and conventional gabion basket retaining wall was installed to stabilize the stream banks against further erosion. It was quickly discovered that this grey infrastructure approach only moved the problem further down stream.
After installing a test rain garden to reduce a flooding basement issue, the homeowners association was convinced of the effectiveness of green infrastructure. Subsequently, a green infrastructure plan was developed based upon stormwater received by each of four drainage basins or watersheds on their 78-acre parcel of land. It was discovered that most of the stormwater causing the problem was coming upstream past the property line. Working together with surrounding community neighbors proved to be the most cost effective way to deal with what could be a very expensive stormwater issue.
Stormwater issue map
The completed green infrastructure plan developed for this condominium complex clearly identified how much stormwater volume needed to be handled. The perimeter of the property will be phase one of a ten-year plan. Subsequent phases of the plan, which are downstream from the initial phases, will be evaluated to determine the effectiveness of the green infrastructure solutions implemented in previous years. What was discovered during the development of this plan was that the further upstream we go to develop a stormwater solution the less expensive the solution is and the more effective it is to handle the larger volumes that converge downstream.
Planning Our Consequences
Ideally, the long-term goal of any green infrastructure plan is that no piece of property within a watershed or stormwater basin has any stormwater runoff. If zero stormwater runoff can be achieved, land use planning becomes a dynamic tool that addresses the largest source of pollution in America today. Developing a watershed plan utilizing green infrastructure design takes a completely unconventional approach to stormwater mitigation.
We are learning that green infrastructure mimics the natural water cycle. Green infrastructure develops better filtration, filtration that we do not have in our conventional approach. Moreover, green infrastructure is often significantly less expensive than conventional grey infrastructure.
Natural water cycle
Grey infrastructure, although expensive, does an excellent job at reducing flooding. However, grey infrastructure fails miserably in reducing stormwater runoff and reducing pollution. Grey infrastructure works well for the 100-year rainfall events but does little for the frequent one-inch rainfall events. This is where green infrastructure shines. For the one- to three-inch rainfall events, green infrastructure works best. Combining green infrastructure with existing grey infrastructure utilizes the best of new technology with conventional technology, creating a system that is not only more effective by also more economical. This is the next step in an evolutionary approach to better understanding our environment and the future.
This new paradigm of understanding nature applies to stormwater mitigation, and many other environmental issues we currently face. As these new concepts are considered it is important to remember: in nature there is no good, there is no bad, there are only consequences.
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Stormwater – A Watershed Plan for Green Infrastructure
The Rain Garden at Chicago Center for Green Technology
Stormwater Mitigation Presentation at the Chicago Center for Green Technology
I had the pleasure of presenting “A Watershed Plan for Green Infrastructute” at the Chicago Center for Green Technology (CCGT) on Thursday, May 22nd. The audience realized that stormwater is everyone’s problem and, over the years we have polluted our waterways beyond what most of us realize.
Our current development techniques disrupt the natural hydrologic cycle. Filtration is the key to cleaning our stormwater. Keeping rainfall on-site is the least expensive and most effective method to improving our environment
The highlight of the presentation was when Bryan Glosik, of the Chicago Center for Green Technology, led a tour of the sophisticated and natural stormwater management system at CCGT. Bryan did an excellent job of explaining the effectiveness of the rain gardens in mitigating the local stormwater problem.
Here is a copy of the presentation:
Bryan Glosik, Chicago Center for Green Technology, Chicago, Illinois
Comments
Here are comments and feedback about the presentation:
Filtration is key. Water run off disrupt the water cycle. Keeping water in your yard is important.– Stephen Meyer
The video was great.
The outside tour was my favorite part.
I like the combination of field trip, short video, lecture and case study.– Armando Median Jr.
What can a small homeowner do?– David Lindstrom
There are small things that I can do that will make a difference.– Maureen McCabe
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Sustainable Site Development – A Watershed Approach to Green Infrastructure Presentation In Chicago May 22, 2014
New Tools for Sustainable Site Development
A Watershed Approach to Green Infrastructure
Presentation by Tom Barrett
WHEN:
Thursday, May 22, 2014 from 6 p.m. to 8 p.m.
WHERE:
The Chicago Center for Green Technology
445 N. Sacramento Blvd
(between Chicago Ave. and Lake St.)
Chicago, Illinois
COST: FREE
AIS Continuing Eduction Units: 2
Water, water everywhere and not a drop to drink!” is the opening to this dynamic presentation focusing on solutions to Chicago’s stormwater problem.
“Stormwater is the leading cause of water pollution in America,” continues Tom Barrett, the presenter and owner of Green Water Infrastructure. This presentation focuses on developing sustainable solutions to water quality issues in the Chicago area. Mr Barrett’s approach utilizes a watershed and drainage basin study to stormwater mitigation.
Developing a comprehensive stormwater plan, when correctly prioritized, combines existing grey infrastructure with new technologies developed in green infrastructure, creating cost effective solutions to our water quality issues.
After an introduction about the problems stormwater creates, attendees will be given a walking tour of the grounds of the Center for Green Technology, and shown actual functional rain gardens and other sustainable solutions specifically mentioned in the presentation. Guided by Mr. Barrett himself, attendees are encouraged to ask questions and recognize first-hand the visible results of sustainable solution planning, execution, and growth.
WHAT OTHER SAID ABOUT THIS PRESENTATION
“. . . best class at CCGT so far, rainwater data, new ideas, charts and stats, all the different ways I can use the rainwater for my home.”
” . . . great speaker, the positive outlook, no blame game, examples (drip system), knowledgeable, class got to participate.
Speaker’s Biography – Tom Barrett
Tom Barrett is an accomplished corporate growth and change agent with over thirty years of industry experience. Tom’s leadership experience, holding executive level positions, drives corporate revenue growth through change and innovation for business start-ups, corporate expansions, and divisional turnarounds.
Tom Barrett has been delivering energetic, dynamic presentations and training for over twenty years. These presentations empower people to become masters of change rather than victims of circumstance by developing tools for transformational thinking.
Event Registration
“Tom’s been a leader with smart water technologies, green roofs, rainwater harvesting and other emerging technologies well before they became buzzwords at water conferences. It’s impressive to work with Tom because he knows his stuff from the ground up.”
– Jeff Carowitz, Strategic Force Marketing
What is Sustainable Development? Click Here to Read More
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Where have all the Fish Gone?
By Kari Bedi and Tom Barrett
Did you know 40% of our fresh waterways are impaired (i.e. polluted)?
This means the water is too dirty for swimming, fishing or drinking. Plants, animals, and fish are disappearing from many rivers, lakes, and coastal waters. A waterway is impaired If it does not meet water quality standards of the Clean Water Act and the state. This means the waterway is polluted. The information is confusing but the problem is real. The problem is local as well as national. The problem will not go away without action.
Unintended Consequences of Our Unconscious Use of Resources
- Ocean acidification – due to carbon emissions from burning fossil fuels
- Overfishing
- Warming water temperatures
- Deoxygenation – due to run-off of fertilizers and sewage
- Pollution – soil, nitrates, pesticides, toxic chemicals
- Siltation/Erosion – which can add to toxic algae growth in rivers and lakes
In nature there is no good; there is no evil; there are only consequences.”
Ohio
Toxic algae bloom from stormwater runoff
Toxic algae blooms are flourishing under warming water temperatures and contaminated stormwater runoff. Growing evidence suggests toxins, which are colorless, odorless, and water soluble, may remain present in water bodies long after algae blooms have vanished; and more alarmingly, algae toxins potentially could become airborne. In September, an Ohio county faced a cyanobacteria contamination of their water system that forced the water supplier to warn customers not to drink water from the tap.
Florida
The Tide is Turning Toward Resiliency with Green Infrastructure
Chicago, Illinois
Non-point source pollution from agricultural runoff.
Philadelphia, Pennsylvania
Groveland, Massachusetts
What We Know for Iowa
Sewage overflow outlet
For Iowa, soil erosion is the number one source of surface water pollution. The movement of soil into water supplies is called siltation. Erosion easily occurs when bare land is left to be exposed to wind or heavy rains. Primary sources of unprotected soil include agriculture, road ditches, and construction/building sites. Of course, along with the soil comes the pollutants in the soil that load stormwater runoff with nutrient-rich feces and various toxic chemicals.
Collaborating on Conscious Solutions for Water Improvement
Elements of Green Infrastructure
- Native grasses and filter strips – dense root systems of native plantings help hold soil in place, filters out pollutants, improves absorption rate, and slows runoff
- Bioswales – a drainage course with gently sloped sides designed to slow stormwater flow to trap silt and pollutants
- Urban tree canopy – intercepts rainfall, reducing surface runoff
- Greenstructure – urban green spaces designed for cleaner air and water, recreational and educational opportunities, and natural habitat networks
- Permeable pavement – pervious materials that help control stormwater at the source, reduce runoff and provide filtration
- Constructed and natural wetlands – act as a biofilter, removing sediments and pollutants
- Green roofs – a form of low impact development, offers many benefits including stormwater management, improved air quality, and energy efficiency
- Green alleys – incorporate permeable pavements, open bottom catch basins, high-albedo pavement to reflect sunlight and help reduce the urban heat island effect, and dark sky-compliant light fixtures to reduce light pollution
A bioswale creates a more natural approach to stormwater mitigation.
By weaving these natural processes into the built environment, green infrastructure offers both economical and ecological benefits to stormwater management. Not to mention further benefits including: flood mitigation, improved air quality, and support for local and regional biodiversity – supporting the return of fish populations.
Anthropogenic influences – like that from population growth, the energy industry, manufactured products, mining, transportation, and agricultural practices – have had a severe impact on biodiversity and water quality worldwide.”
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Green Infrastructure in Lenexa, Kansas for Stormwater
Rainwater to Recreation
The city of Lenexa, Kansas, a suburb of Kansas City, has a grand vision for a more sustainable and livable community. Part of this vision has been to embark on a green infrastructure project to address stormwater runoff in Central Green, a new 10-acre park within City Center North that offers an abundance of open green space, cascading ponds with stepping stones, and a well connected trail system. The green infrastructure project, called Rain to Recreation, has revitalized the surrounding natural habitat by transforming area rainwater from a disposal problem into an appealing recreational amenity.
The cascading ponds, otherwise called step pools, are designed to increase oxygen levels and reduce the flow rate of stormwater. The series of step pools lead to a constructed wetland with native plantings for naturally treating and absorbing the water. This innovative adaptation turned Lenexa’s stormwater liability into an asset.
The four key goals of the Rain to Recreation program:
- Flood prevention – flood prevention involves investigating complaints of existing flooding as well as modeling streams for potential flooding. If homes are threatened, Rain to Recreation works to initiate a capital improvement project to solve the problem.
- Water protection – Rain to Recreation protects restored streams and other natural areas with best management practices to also prevent and reduce pollution. Native plantings, stream buffers, sediment bays, wetlands and bioretention cells are just a few of the ways Rain to Recreation works to keep water clean.
- Habitat restoration – Rain to Recreation aims to improve surrounding habitat by leaving the bottom of restored channels natural, and providing riffle and pool structures in all restored streams, as well as native corridors adjacent to the streams. Striving also to protect a habitat zone around lakes for future preservation; provide fish structures, such as brush piles and sand beds in lakes, and nesting boxes for a variety of birds.
- Education and recreation – A vital part of every project is educating the community, whether it’s generating buy-in from the beginning, outlining recreational amenities like trails and playgrounds, or setting outlines for how to protect areas after construction. Rain to Recreation works to engage local citizens, businesses, and other area stakeholders to increase communication and satisfy needs.
Central Green Park – A Constructed Wetland
The main feature of Lenexa’s green infrastructure project for Central Green park is the stream way. The Central Green stream way drains 65 acres of rainwater runoff that is guided through seven constructed step pools to slow the flow and oxygenate the rainwater as it pours over rock prior to ending up in the constructed wetland. The wetland area is planted with native plants to support filtration of the rainwater. The roots of these native plants penetrate deep within the soil turning the soil into a big sponge that can easily soak up the rainwater. Through this bio-remediation process, stormwater quality is dramatically improved and easily absorbed on the property. This innovative stormwater management approach transforms stormwater from a cost to a benefit, not only for the natural environment, but also for social and recreational enjoyment for the community.
Take a virtual tour of Lenexa’s green infrastructure.
Lenexa One of America’s Most Livable Cities
As a result of the city of Lenexa’s vision, Lenexa was named one of the best places to live in the U.S. by Money Magazine in 2011. Also Lenexa has become a role model for other communities interested in reaping the benefits that green infrastructure design can bring to a community – showcasing their design process and outcomes so other communities can easily model and build upon their own stormwater management programs. Lenexa’s dedication to their vision shows the value of innovative stormwater management, watershed protection techniques, use of native plant species, along with recreational amenities and environmental education for community members – making Lenexa a better place for today and for the future.
EPA Supports Green Stormwater Management in Lenexa, Kansas
The U.S. Environmental Protection Agency (EPA), along with the American Recovery and Reinvestment Act of 2009, contributed funding toward Lenexa’s green infrastructure project for Central Green. EPA’s stormwater website Managing Wet Weather with Green Infrastructure – summarizes common green infrastructure approaches and key resources for research, funding and partnerships. The EPA recognizes the need for resilient and affordable solutions to the many frail infrastructures in need of replacement or repair. Green infrastructure is one solution. You can join GreenStream, and EPA listserv featuring updates on green infrastructure publications, training and funding opportunities by sending an email to this link.
Following is the EPA video clip detailing the Lenexa’s green infrastructure project for Central Green:
Internet Marketing & Social Media for Irrigation Contractors Presentation
by Tom Barrett
Internet Marketing is Just Plain Confusing!
On June 12, 2013, I had fun presenting “Internet Marketing & Social Media for Irrigation Contractors” at webinar hosted by the Ohio Irrigation Association. Here are my thoughts and comments.
Why a Website?
Why Not a Camel?
I’d Walk a Mile for a Camel”– Groucho Marx
Most irrigation contractors are as confused about website, internet marketing, and social media as Groucho was about Camels. There is an overload of information available about the which social media channel to use and how to use it.
And a lot of doesn’t work for irrigation contractors.
In this presentation Tom Barrett cleared up a lot of the myths about internet marketing, websites, social media, and email.
Comments
This is excellent information. Just what I am looking for to help my customers.”
– John McKay, Rain Bird
This really cleared up a lot of my confusion. I like seeing the great results we received from our (Ohio Irrigation Association) test of Facebook Advertising.”
– J.C. Wheaton, Centerville Landscaping and Irrigation
Key Points on Internet Marketing
- Why you, as an irrigation contractor, need a website.
- You can not judge the effectiveness of a website by its appearance.
- What you pay for a website varies dramatically and is not always a reflection of its effectiveness in bringing in new business.
- The audience for your website is both the consumer and the search engines. Here a small change in wording can have a huge impact on being found by an internet search.
- How social media, and Facebook in particular, can amplify your marketing.
- Internet marketing is less expensive but more time consuming than conventional marketing.
- Email converts consumers from looking to buying your product and services.
Here is a copy of the presentation. Feel free to share it with others…
Shop Local; Buy Local (Infographic)
Shop Local; Buy Local Supports Your Community
By Tom Barrett
Over the last several years there has been a lot of discussion about the economic advantages of shopping and buying from local merchants as oppoosed to “Big Box” national retailers. The Lincoln Institute of Lands Policy released a report, Tax Breaks for Big Business is Bad Policy, that details why economic development in the form of tax breaks does not work.
From a consumer’s point of view, it is hard to resist the benefits provided by national retail chains. National chains have the marketing, the products, and in many cases, due to their purchasing power, much lower prices.
Local merchants usually do not offer the selection of products or the lower price points of national chains. However, when all aspects are considered, as this info graphic illustrates, your local merchant contributes 3½ times more money to your community than does the national chains.
Local Merchants are at a Competitive Disadvantage Supported by Local Tax Payers
Additionally, with the economic incentives and infrastructure improvements provided by the local and state governments, the national retailers enjoy an economic advantage over your local merchant. A friend of mine owns a small manufacturing firm on the East coast. The firm is opening a branch operation in Chicago. The City of Chicago is giving this firm an incentive in the form of an annual $15,000 tax abatement over the next ten years. The local businesses, who have been paying taxes for years, do not enjoy this economic benefit. The City of Chicago is helping to finance additional competition supported by the local tax payers. I am sure most of the local businesses are not truly aware of the impact on their business.
Focus on Real Estate or Focus on People
Too much economic development has focused on developing the real estate and not on developing people. True economic development focuses on building strong communities. Strong communities are developed with the support and participation of the local residents.
The New York Times recently published an excellent article on the failure of local movement incentives to create jobs or have any effect on the local economy other than to give away local tax dollars. $80 billion a year is given away to attrack or retain large companies. This amounts to $10,000 each year for the almost eight million firms in the United State with payroll. Here is an excerpt from the article:
The Times analyzed more than 150,000 awards and created a searchable database of incentive spending.
A portrait arises of mayors and governors who are desperate to create jobs, outmatched by multinational corporations and short on tools to fact-check what companies tell them. Many of the officials said they feared that companies would move jobs overseas if they did not get subsidies in the United States.
Over the years, corporations have increasingly exploited that fear, creating a high-stakes bazaar where they pit local officials against one another to get the most lucrative packages. States compete with other states, cities compete with surrounding suburbs, and even small towns have entered the race with the goal of defeating their neighbors.
As Companies Seek Tax Deals, Governments Pay High Price, New York Times, December 1, 2012.
As Companies Seek Tax Deals, Governments Pay High Price, New York Times, December 1, 2012.
There is much more to this discussion than presented here and I would love to hear your comments.
Click here to see what we are doing in Fiji.
Click to Enlarge Image
Why Buying Local is Worth Every Cent Infographic by CustomMade
Bridge the Gap Villages Implements the U.N. Millennium Goals with Vorovoro, Fiji
By Tom Barrett
In the year 2000 the United Nations embarked on an aggressive project to improve the living standards for humankind. This project, The United Nations Millennium Goals, were tasked with substantially reducing and sustainably improving the human condition in the following areas:
- Poverty
- Hunger
- Disease
- Illiteracy
- Environmental Degradation
- Discrimination Against Women
- Eradicating extreme poverty and hunger
- Achieving universal primary education
- Promoting gender equality and empowering women
- Reducing child mortality rates
- Improving maternal health
- Combating HIV/AIDS, malaria, and other diseases,
- Ensuring environmental sustainability
- Developing a global partnership for development
Ecologically Responsibility
Culturally Sensitive
EcotourismAbout the Author: Tom Barrett
Tom Barrett is an Advisory Board Member for Bridge The Gap Villages. Tom Barrett is owner of Green Water Infrastructure. He is a noted author, speaker, business coach, and entrepreneur. Over the years, Tom has served as an advisor to hundreds of small businesses. Over the last ten years, Tom has delivered numerous presentations on sustainability at the Chicago Center for Green Technology. He has over thirty years of successful industry experience and is known as an accomplished corporate growth and change agent.
Bridge the Gap Villages Launches Funding Effort
Bridge the Gap Villages Launches Funding Effort for First Responsible Tourism Project in Northern Fiji
Veteran Community Tourism Project Directors Kick-Off Countdown to Welcoming Guests to Vorovoro Island with a Call to Ethical Adventure Travelers for Support
Indianapolis, Indiana —January 24, 2013— Bridge the Gap Villages – Fiji, an organization focused on empowering locally-owned hospitality, announced a partnership with the chiefly family of Vorovoro Island in rural Fiji to create a unique and culturally-rich community-based travel destination. The partnership provides local Fijians with education and mentorship opportunities to empower them as business owners in their communities and leverage revenue from tourism to drive the local economy.
Erase the Line in the Sand
The Bridge the Gap Villages (BTGV) vision is to erase the line in the sand between locals and travelers, helping advance the trend of responsible tourism. BGTV is making a long-term commitment through its unique model to Vorovoro Island to sow the seeds of true sustainable tourism over the next 10 years. During the next decade, primary ownership of the joint tourism venture will transfer from BTGV to the land-owning chiefly family, as measurable operational milestones are met.
Tropical Paradise
Vorovoro Island is a remote tropical paradise located in the friendly north of Fiji – an under-developed region sitting on Cakalevu Reef, the 3rd largest in the world. BTGV promotes sustainable community development, environmental and cultural pride, and preservation of this 3,000-year old indigenous area. As part of this local/global business partnership with the chiefly Mali family, income generated from tourism will go directly to education, training, and mentorship programs. Unlike the majority of tourism endeavors in Fiji, where more than 60% of earnings leak back into foreign-owned corporations, BTGV is committed to investing profits back into the success of the local host community of Vorovoro Island.
Crowdfunding Campaign
A crowdfunding campaign on StartSomeGood launches today, allowing responsible tourism supporters and adventure travelers worldwide to contribute to the refurbishment of the island infrastructure, in order to welcome visitors in April 2013, and also to pre-book time on the island, through their donations. In parallel, BTGV is seeking small seed capital from social impact investors to jumpstart the project.
The Vision
The Cahills (left to right) – Lucas, Jimmy, Oliver, Jenny and Bethany
BTGV is the vision of husband and wife partners, Jenny and Jimmy Cahill, who first encountered life on Vorovoro Island in June 2009 after they quit their jobs in Indiana to seek a more meaningful existence for their family, including their three children, aged eight-to-14. They landed on Vorovoro as visitors and soon decided to stay on as Project Directors for the project on-island at the time. After a year, they reluctantly returned to the United States but with a promise to the chiefly family that they would work to develop a business model that would more directly involve the community in collaboration and rewards of true sustainable tourism. Bridge the Gap Villages is the result of two years of those efforts – a for-profit business which drives all revenue directly back into the village until it’s thriving and run by the local community. This innovative model builds on valuable lessons learned from NGOs, non-profit and for-profit tourism endeavors, and input from leading venture philanthropists.
“We believe tourism is a powerful tool with the potential to address serious problem in the world such as poverty, environmental degradation, and cultural breakdown in positive ways,” says co-founder, Jenny Cahill. “Tourism can, and should, provide bi-directional benefits to native communities and visitors alike.”
BTGV guests live, and have the opportunity to work, as part of a cross-cultural village community. Visitors stay in accommodations built in traditional bure styles and enjoy access to activities ranging from reef diving to over-island treks to taking part in cultural activities such as song and dance. Visitors are also welcome and encouraged to create lasting impact by taking part in local community initiatives with the local school and villages. With the rapid growth in the responsible tourist market, and the trend by which travelers want to see their dollars directly invested back into the local economy, BTGV is perfectly positioned to redefine the community tourism model.
Tui Mali, Chief of the Mali Tribe, landowners of Vorovoro, Fiji
Tui Mali, the Chief of the Mali Tribe, says, “We have welcomed the world to our shores in the past, and we are excited to have a direct hand in shaping a bright future for our community with BTGV. The business mentorship program available to our young people through BTGV is unlike anything in Fiji. We hope our guests will take pride in knowing they are part of changing tourism practices, starting with our example on Vorovoro Island.”
Community-based Business Mentorship
All primary employees will be entered into a business mentorship and education program, to assist in planning for small business realization. The high level goal of the project is to help foster a robust set of complementary businesses within the local community. For example, talented artisans who run sessions with visitors will be set up to start their own commercial enterprise to market their handicrafts. Or the farmers who manage chickens on-island can be trained to run a chicken coop for fresh egg production, which could service both the island kitchen as well as the larger Mali tribe. All primary employees will be paired with an apprentice to help pass down the skill sets that are typicallu lost in more mainstream hospitality operations. When they “graduate” to launch their small business, knowledge transfer occurs smoothly and BTGV has empowered another tier of wage earners in the community. Additionally, BTGV: Vorovoro Island will act as a proof point for other social entrepreneurs interested in using this model to partner with indigenous communities.
If you are interested in supporting this BTGV project or booking time on Vorovoro Island, please donate through StartSomeGood here
http://startsomegood.com/Venture/bridge_the_gap_villages/Campaign or follow our progress on Facebook here https://www.facebook.com/bridgethegapvillages.
Social impact investors are encouraged to contact us here.
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About Bridge the Gap Villages
Bridge the Gap Villages empowers motivated and under-developed indigenous communities to utilize the tourism industry in sustainable and positive ways by:
1) Partnering with these communities to establish a small-scale community based cultural tourism destination that they learn to operate for themselves.
2) Connecting them with business education and mentorship opportunities to support future business development endeavors in their communities and beyond.
Founded in 2012 by veteran community tourism project directors, Bridge the Gap Villages is formally headquartered in Indiana in the United States, with operations in beginning in Fiji in April. For more information, visit www.btgvillages.com.
Media Contacts:
Bridge the Gap Villages
Jenny Cahill
317-455-5427
Kaz Brecher
kaz@stanfordalumni.org
Bridge the Gap Villages is NOT a not-for-profit!