Posts Tagged ‘presentations’

Internet Marketing & Social Media for Irrigation Contractors Presentation

by Tom Barrett

Internet Marketing is Just Plain Confusing!

  • I'd walk a mile for a camel! - Groucho Marx
  • Do you need a website?
  • 80% of consumers have checked you out on the internet before they ever call.
  • This is true for buying a car...
  • ...for buying shoes
  • ...for buying a lawn sprinkler system
  • ...yet 60% of small businesses do not have a website.
  • Looks don't count
  • Search engines count.
  • Top ranking is because of relevancy...
  • ...and newest...
  • ...and closest.
  • The Ohio Irrigation Association's Website
  • Scores a 69 on Marketing Grader
  • It was not expensive.
  • Landscaep Architect's website...
  • ...it is beautiful but Scores a 7...
  • ..and costs a little more,
  • Valley Crest's website...
  • ...scores a 38...
  • ...and costs a lot more.
  • Search 'Ohio Irrigation'...
  • ...ranks #1
  • Search 'Irrigation Ohio'...
  • ...ranks #1
  • Referrals work...
  • Social media is...
  • ....referrals on steriods.
  • We are all connected.me... ....you ..........them.
  • Billboards
  • Radio
  • Direct Mail
  • Twitter
  • Magazine
  • A landscape contractor...
  • Facebook
  • Ohio Irrigation Association on Facebook
  • So - Do YOU need a website????
  • End the confusion
  • Stop wasting Money
  • Give me a call.

On June 12, 2013, I had fun presenting “Internet Marketing & Social Media for Irrigation Contractors” at webinar hosted by the Ohio Irrigation Association.  Here are my thoughts and comments.

Why a Website?
Why Not a Camel?
I’d Walk a Mile for a Camel”

– Groucho Marx

Most irrigation contractors are as confused about website, internet marketing, and social media as Groucho was about Camels. There is an overload of  information available about the which social media channel to use and how to use it.

And a lot of doesn’t work for irrigation contractors.

In this presentation Tom Barrett cleared up a lot of the myths about internet marketing, websites, social media, and email.

Comments

This is excellent information. Just what I am looking for to help my customers.”

– John McKay, Rain Bird

This really cleared up a lot of my confusion. I like seeing the great results we received from our (Ohio Irrigation Association) test of Facebook Advertising.”

– J.C. Wheaton, Centerville Landscaping and Irrigation

Key Points on Internet Marketing

  • Why you, as an irrigation contractor, need a website.
  • You can not judge the effectiveness of a website by its appearance.
  • What you pay for a website varies dramatically and is not always a reflection of its effectiveness in bringing in new business.
  • The audience for your website is both the consumer and the search engines. Here a small change in wording can have a huge impact on being found by an internet search.
  • How social media, and Facebook in particular, can amplify your marketing.
  • Internet marketing is less expensive but more time consuming than conventional marketing.
  • Email converts consumers from looking to buying your product and services.

Here is a copy of the presentation. Feel free to share it with others…

Rainwater Harvesting & Condensate Recovery Presentation at the Chicago Center for Green Technology

Rain IN the Street ImageChicago Center for Green Technology Presentation

Chicago, Illinois

March 1, 2012

Rainwater Harvesting and Condensate Recovery are two tools used in implementing sustainable water practices. Although not widely used in the United States, rainwater harvesting is used extensively in less developed parts of the world. Mistakenly, the primary benefit of rainwater harvesting is not the extensive water savings that can be achieved. The primary benefit from rainwater harvesting is to reduce the untreated sewer discharge into our local waterways that occurs with almost every rainfall.

In the presentation, Barrett will discuss how rainwater harvesting and condensate recovery not only reduces potable water usage but protects, restores, and mimics the natural water cycle.

Additionally, Tom will explain how rainwater harvest can help develop a natural solution for water efficiency, and relieve storm water management issues. By developing a rainwater harvesting systom or other environmentally responsible landscape solution, we can reduce the contaminants that collect in the sewer systems, and make a significant improvement for a cleaner and healthier environment.

“The American Society for Civil Engineers gave the United States’ water systems a grade of ‘D-,’ the lowest of any America infrastructure,” said Barrett. “Through increased use of rain gardens and bioswales, we can improve our water systems and create a better environment for plants, animals and people. “In his presentation, Barrett will explain just how essential some of these tools are to efficiently utilizing and managing water sources.

Here is the presentation from March 1, 2012. Below are the two movies.

Rainwater Harvesting & Condensate Recovery (Chicago 3.1.12)

View more presentations from Tom Barrett

How to Build a Rainwater Collection System from VideoJug

 

Video – A 30,000 Gallon Cistern Installation in Four Minutes

It seems everyone enjoyed the presentation and comments from the participants were great! With thirty-seven participants, it is rewarding to see interest in rainwater harvesting gaining momentum.

Here are some comments:

I really enjoyed the videos, especially making the rain barrel.

– Sheri Yarbrough

 

I get more than enough rain to water my garden and I flush my toilet. Cisterns are awesome!  Condensation should be used.

– Monica Skyora

 

Austrailia is producing some good water saving solutions. I likes the video on installing barrels; drip irrigation is 90% efficient

– Donna McGuire

I am looking forward to my next presentation at the Chicago Center for Green Technology during the summer.

Sustainable Site Development – Rain Water Harvesting Presentation In Chicago March 1, 2012

New Tools for Sustainable Site Development

Rain Water Harvesting and Condensate Recovery

Presentation by Tom Barrett

WHEN:

Thursday, March 1, 2012 from 6 p.m. to 8 p.m.

WHERE:

The Chicago Center for Green Technology

445 N. Sacramento Blvd
(between Chicago Ave. and Lake St.)

Chicago, Illinois

COST: FREE

AIS Continuing Eduction Units: 2

“Water, water everywhere and not a drop to drink.” wrote Samuel Taylor Coleridge in The Rime of the Ancient Mariner. In its Report Card for America’s Infrastructure, the American Society of Civil Engineers rated our nation’s wastewater, stormwater, and drinking water systems a “D” minus. This is the lowest grade in any infrastructure category. The most alarming conclusion is the next lowest grade is “F” – FAILURE. Over the last fifty years America has not invested in new practices and technologies which can enhance our infrastructure and our environment. Rainwater harvesting and condensate recovery are transformative approaches to sustainable site development.

“The over-borrowing, over-consuming, and under-innovation (is) now in the US. . .,” Antonio van Aqtmael said in an October 2007 issue of Newsweek. As engineering solutions to water management that protects, restores, and mimics the natural water cycle. Rainwater harvesting and condensate recovery incorporates both the natural environment and engineered systems to provide clean water, conserve ecosystems, and provide a wide variety of benefits for people and wildlife. Additionally, all this can be accomplished at a significantly lower cost than conventional concrete and mortar infrastructure.

Join Tom Barrett as he explains how the use of locally produced water helps develop a “natural approach” to efficient use of water and relieves stormwater management issues.

WHAT OTHER SAID ABOUT THIS PRESENTATION

“. . . best class at CCGT so far, rainwater data, new ideas, charts and stats, all the different ways I can use the rainwater for my home.”
” . . . great speaker, the positive outlook, no blame game, examples (drip system), knowledgeable, class got to participate.

Speaker’s Biography – Tom Barrett

Tom Barrett is an accomplished corporate growth and change agent with over thirty years of industry experience. Tom’s leadership experience, holding executive level positions, drives corporate revenue growth through change and innovation for business start-ups, corporate expansions, and divisional turnarounds.

Tom Barrett has been delivering energetic, dynamic presentations and training for over twenty years. These presentations empower people to become masters of change rather than victims of circumstance by developing tools for transformational thinking.

“Tom’s been a leader with smart water technologies, green roofs, rainwater harvesting and other emerging technologies well before they became buzzwords at water conferences. It’s impressive to work with Tom because he knows his stuff from the ground up.”

Jeff Carowitz, Strategic Force Marketing

 

 

Event Registration

Please fill out your information below to register for this event.

State

 

Brave New World: Trends & Opportunities in the Emerging Green Environment

 

Recently, I spoke to the Independent Turf and Ornamental Distributors Association in Nashville, Tennessee

I created two presentations for this group of landscape industry professionals.

 

Brave New World: Trends & Opportunities in the Emerging Green Environment(ITODA)

 

Over the last two and half years we have experienced some of the greatest changes in the history of this country. The economy is only part of it. Every organization has the power and the talent when unleashed will create dramatic change. Here are the key points:
  • Excess Capacity: Competition is increasing and margins are shrinking
  • The Impact of Local Businesses on the Economy
  • The EPA: Friend or Foe
  • The Impact of Downsizing on Employee Engagement
  • The Dramatically Increasing Presence of Women in Work
  • Transforming Your Business by Creating Value

View more presentations from Tom Barrett.
The current state and trends of the Landscape, golf Course, and Sports Turf Industry. How we stand out, where we rank, and how we are heard. You will be challenged in this provocative and sometimes controversial presentation to do things differently.  Tom Barrett is a national speaker and author. His presentations empower people to become masters of change. Learn how to grow your business without busting the bank. Here are the key points:

  • Business is rapidly changing
  • Opportunities exist in areas unavailable five years ago
  • Customers have different needs and require a new approach
  • Companies investing in marketing are growing

View more presentations from Tom Barrett.

I feel the presentations were incredibly helpful to the folks in the audience. Based on conversations I had with audience members, some of the points they found most interesting were:

  • The dramatically changing social environment, especially women in the workforce.
  • Getting sales people to make more sales calls.
  • Emerging opportunities in green infrastructure and the role landscaping will play in remediating our environment.

I truly enjoyed speaking for an energetic and enthusiastic crowd at Independent Turf and Ornamental Distributors Association. I hope I can return soon, and I look forward to my next speaking engagement on January 12, 2012 at the Green Industry Expo in Indianapolis. I will be leading a panel of experts on landscape industry trends.

Upcoming Presentation – Water Efficient Landscaping: From Airports to Your Own Backyard (2.0 GBCI CE hours)

  • 16 June 2011USGBC Illinois Logo
  • 5:30 PM – 8:00 PM
  • Ball Horticulture,
    622 Town Road
    West Chicago, IL 60185

Registration

  • This discounted price is for full-time students only.

    Register Here


Please note that registration is non-refundable. If you experience any registration difficulties or have questions please contact Karin Barden at 312-245-8300 x2.

 

Join the USGBC – Illinois Chapter’s West Suburban Branch for an educational program about stormwater management and water efficient landscaping.

This event has been submitted for 2.0 GBCI CE hours.

This event will cover issues and solutions related to water – efficiency and management.  The panel will identify typical considerations for plant selection, challenges in rural environments, and principals of water efficient landscaping.  Issues related to stormwater and how the landscape can remedy related environmental issues will be presented, as well as an overview of the US EPA’s WaterSense program will be explained as an example of possible solutions to efficiently use and protect water supplies.

Case studies of gardens planted at Northwind Perennial Farm, Gurnee Park District, Olbrich Botanic Gardens, and University of Chicago will showcase projects that have reduced maintenance costs with the usage of native plantings.  A case study of the O’Hare Modernization Project and the sustainable plantings incorporated there will also be showcased.

Speakers:

  • John Antonoglu, Associate Vice President, Primera Engineers, Ltd.
  • Tom Barrett, President, Green Water Infrastructure, Inc.
  • Roy Diblik, Co-Owner, Northwind Perennial Farm
  • Cary McElhinney, WaterSense Coordinator, US EPA Region 5, Water Division

Moderator:

  • Sharon Waller, Environmental Engineer, Sustainable Systems LLC Consulting

Agenda:

  • 5:30 – 5:50  Ball Horticulture Garden Tour, Networking, Registration & Light Appetizers
  • 5:50 – 6:00  Introductions
  • 6:00 – 6:25  Plant Selection & Landscape Design
  • 6:25 – 6:50  Stormwater Management
  • 6:50 – 7:15  O’Hare Case Study
  • 7:15 – 7:30  US EPA’s Water Sense Program
  • 7:30 – 7:40  Recap & Formative Assessment
  • 7:40 – 8:00  Questions & Answers

Oak Sponsor

For directions to Ball Horticulture in West Chicago, click the following link –Directions to Ball in West Chicago.pdf.

For parking instructions, click the following link –Ball Campus Parking Map.pdf.

 

Rain Garden Construction at Frazee Gardens Presentation

April 23, 2011 (Brownburg, Indiana)

Frazee Gardens hosted a special presentation on the need for rain gardens in our community. Kathy Dillon, Wastewater Superintendent for the Town of Brownsburg gave an update on the the City’s stormwater plans.

Below are the three presentations.

Cleaning up the Dirty Truth about Water

Tom Barrett of Green Water Infrastructure began by sharing with you the dirty facts about what happens to surrounding Indianapolis waterways almost every time it rains. After you understand the limitations we are faced with relying on our current storm drain system, you will begin to see why rain gardens are such a vital necessity in our urban landscape.

Here is a copy of Tom’s Presentation on Stormwater and Rain Gardens:

Native Plants for Rain Gardens

Ronda Fischer of Fischer Design, LLC will followed with a discussion about the benefits of using native plants in rain gardens. Native plants are already adapted to Indiana’s extremes in temperature and precipitation requiring less maintenance. They also improve infiltration, drainage and water retention while providing important wildlife habitat.

Here is a copy of Ronda’s Presentation on Native Plants for use in Rain Gardens:

Constructing Rain Gardens

Frazee Gardens installed a rain garden on site for homeowners to view as well as native plants that work best in rain gardens for our area.

Here is a copy of the Frazee Gardens’ Presentation on Constructing their Rain Garden:

Rain Garden Construction from Frazee Gardens (April 23, 2011) 

View more presentations from Tom Barrett.
Here are some comments from the participants:
I have a better understanding about native plants and how to build a rain garden.”
– Loren and Sandy Hunt
I would like to learn more about the relationship between the environment and human health.”
– Sarah Wood
My favorite part was having an actual rain garden and multiple speakers. Thank you for having the presentation.”

Green Infrastructure: Creating Sustainable Sites & Livable Communities

Tom’s next presentation, entitled “Green Infrastructure: Creating Sustainable Sites & Livable Communities” is May 12th at the Chicago Center for Green Technology. There is no charge for this presention. You can Click Here to Register.

Rain Gardens & Bioswales, March 31st at the Chicago Center for Green Technology

Rain GardenTom Barrett, owner of Westfield, Indiana-based Green Water Infrastructure, will present “Constructing Rain Gardens and Bioswales: New Tools for Sustainable Site Development” at the Chicago Center for Green Technology on March 31 from 6:00-8:00 p.m.

In the presentation, Barrett will discuss how rain gardens and bioswales protects, restores, and mimics the natural water cycle, and how they can help develop a natural approach to water efficiency, and relieve storm water management issues.

“The American Society for Civil Engineers gave the United States’ water systems a grade of

‘D-,’ the lowest of any America infrastructure,” said Barrett. “Through increased use of rain gardens and bioswales, we can improve our water systems and create a better environment for plants, animals and people.”

This program is presented free of charge as part of the Chicago Center for Green Technology’s Green Tech U program. Registration is required by calling 312-746-9642 or by emailing your requested class and contact information to greentech@cityofchicago.org with “Green Tech U” in the subject line.

About Tom Barrett:

Tom Barrett is an accomplished corporate growth and change agent with over thirty years of landscape industry experience.   Tom’s leadership experience, holding executive level positions, drives corporate revenue growth through change and innovation for business start-ups, corporate expansions, and divisional turnarounds.

Tom Barrett has been delivering energetic, dynamic presentations and training for over twenty years.  These presentations empower people to become masters of change rather than victims of circumstance by developing tools for transformational thinking.  For more information, please visit www.thinkgwi.com

About Green Water Infrastructure:

Green Water Infrastructure is a consulting company that integrates water resources for sustainable site development. Their goal is to utilize one hundred percent of the on-site water resources at a site. Green Water saves communities money by combining green infrastructure with gray infrastructure and new technology with existing technology to create sustainable growth — environmentally and socially. For more information, please visit www.thinkgwi.com.

About the Chicago Center for Green Technology: The Chicago Center for Green Technology is the first rehabilitated municipal building in the nation to receive the Leadership in Energy and Environmental Design ™ (LEED) Platinum rating by the U.S. Green Building Council. Mayor Richard M. Daley dedicated the building in 2002 and it has since become a national model for sustainable design and technology. The Center serves as the most comprehensive green design and educational resource in the Midwest.

Permeable Paving: A Transformative Approach to Sustainable Development Presentation

February 23, 2011

Chicago, Illinois

I presented my talk, “Permeable Paving: A Transformative Approach to Sustainable Development” at the Chicago Center for Green Technology as part of their Green Tech U educational series.

We had a great turnout and a lot of great questions from the audience. The most enjoyable part for me was the diversity of the audience. We had seasoned stormwater professionals to homeowners.

I am look forward to my next speaking engagement at The Chicago Center for Green Technology on March 31, 2011 from 6 p.m. to 8 p.m. when I will speak about “Rain Gardens and Bioswales.”

Here is a copy of the presentation:

Permeable Paving: A New Tool for Sustainable Site Development 

View more presentations from Tom Barrett.
Here are some comments:

From the homeowner to a experienced professional, you do great job of working with a wide range within the audience.

Bryan Glosik

 

It is what is underneath that count!

Lisa Thomas

 

I never realized the huge imapact rain has on our sewer system.

Diego Nunez

 

 

 


Brave New World: Trends in Landscape Irrigation Presentation

Plainfield, Indiana

February 16, 2011

I presented my talk, “Brave New World: Trends in the Landscape Industry” at the Indiana Irrigation Contractor Council’s 2011 Winter Education Session.

We had a great turnout and great presentations for the 2011 Winter Educational Session. From the state of the industry to new ways to grow your business.

The program had it all.

I am look forward to my next speaking engagement on February 24th on Permeable Paving at the Chicago Center for Green Technology.

In case you missed it, below is a copy of the presentation:

Brave New World: Trends in the Landscape Irrigation IICC (02-115-2-2011)

View more presentations from Tom Barrett.

Key Learnings

  • The business is rapidly changing
  • Opportunities exist in areas unavailable five years ago
  • Customers have different needs and require a new approach
  • Companies investing in marketing are growing

Reflections on Brave New World: Trends in the Landscape Irrigation Industry

Recently, I spoke to the Indiana Irrigation Contractor Council’s Winter Education Session. I presented my seminar, “Brave New World: Trends in the Landscape Industry.”

I feel the seminar was incredibly helpful to the folks in the audience. Based on conversations I had with audience members, some of the points they found most interesting were the changing roles of women in work and current trends in the landscape industry.

I also feel I learned a few things through interaction with some of my class attendees. Some of the lessons I will take away from the class are contractors are ready to invest in marketing to grow their business.

I am look forward to my next speaking engagement on February 24th on Permeable Paving at the Chicago Center for Green Technology.